cost per click by google adwords or adsense

Negative Keywords

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Knowing what you don’t want is as important and knowing what you do. Negative keywords are about identifying which searches you don’t want to appear in.Appearing in the wrong searches not only makes your ad seem irrelevant to Google. It can also cause people to click on your ad thinking it’s something else (costing you more money for that irrelevant click).A negative keyword is entered in a separate section in AdWords. These are words that suggest that someone isn’t really looking for what you offer.For example, if you’re a landscaper, chances are you don’t want to appear in this search “FREE Lawn care services”. That is unless you’re running a special promotion.You would enter “Free” as a negative keyword. If someone uses “free” with any of your keywords, you won’t show up in that search. And thus you don’t waste a paid click on someone who won’t be a customer.As you run your campaign, you’ll become aware of new words that people use with your keywords that don’t represent your business. Watch for them. Add them to the list in AdWords.When you do, you make money with Google AdWords without paying for as many accidental clicks.

 Revisit That Copy

Know when your copy isn’t working. If you’re not getting clicks on keywords that you should, then the copy may not be compelling enough to get a click.The best way to make money with Google AdWords is to have copy that applies the following best practices:Align well with the keywords. Think about why someone would enter a certain query. Your copy should directly represent the goal of that person.Speak directly to your target audience. You can’t make money with Google AdWords by being vague about what you offer. If you have multiple targets, you need multiple ad groups and different copy.Use “you” and “your” when possible. Remember that sometimes “You” is implied. That’s okay. “Want to get fit fast?” instead of “Do you…”Talk about their goals. What you do to help them meet them is secondary.Incorporate an emotional trigger. “Feeling tired?” “Frustrated by AdWords?” “Got nothing to wear?”Use numbers and symbols. Don’t overdo it. But people’s eyes are drawn to numbers and symbols. We instinctively assume they’re important.Head off objections. “Waiting to buy because you don’t have a down payment?”Don’t leave blank space. Brevity is normally a virtue in copywriting. But to make money in AdWords, you need to get attention and give them enough information to be worth the click.Differentiate. Here’s why you must do a competitive analysis. If you’re not standing out, people won’t click.Let your local show. Being a local small business isn’t a liability. People prefer to buy local. They’re typically willing to pay a little more to do so. Even if you’re in ecommerce, stating you’re in the USA will give you an advantage with a US-based audience.Avoid wimpy calls to action (CTA). “Click here” is very weak. Instead, opt for CTA’s that include strong action verbs like “Grow”, “Build”, “Get”, “Join”.A/B Test your copy. Within the same ad group, make a small change to the copy. See which performs better. Try different CTAs, Text locations, statistics, URLs (web addresses). Showcase something in a different way.5. Your Home Page Isn’t a Landing PageA landing page is a page a person uses to enter your website. In some cases, they could enter through a blog, service page or your home page.But when you run an ad, you have precise control over what page a person first sees when entering your site. First impressions are everything. Your home page very likely includes information and services that are not directly related to the ad.These distract from the purpose of the ad. They hinder conversions.To make money with Google AdWords, your landing page should seamlessly continue what the search started.Take a look at one of our landing pages to see the important elements it contains, the contact form, and multiple calls to action directing the visitor exactly what to do. Click the image to see more of this page.landing page example